{"id":14588,"date":"2011-08-04T18:08:37","date_gmt":"2011-08-04T08:08:37","guid":{"rendered":"http:\/\/power-up.space\/?p=14588"},"modified":"2011-08-04T18:08:37","modified_gmt":"2011-08-04T08:08:37","slug":"more-reasons-to-upgrade-as-canon-focuses-on-attracting-consumer-attention-locally","status":"publish","type":"post","link":"https:\/\/www.impulsegamer.com\/wordpress\/?p=14588","title":{"rendered":"More reasons to upgrade as Canon focuses on attracting consumer attention locally"},"content":{"rendered":"

Sydney 4 August 2011<\/strong>: Digital imaging technology leader Canon Australia is bullish on the outlook for the local consumer technology industry as the critical second-half 2011 sales period gets into full swing, citing unprecedented value, product innovation and strong category demand as drivers for future growth. With supply of its consumer imaging products returned to the levels prior to the Japan earthquake disaster of March 11, Canon is investing in programs to attract consumer attention to the value to be had in the Australian retail environment.<\/p>\n

\u201cThe passion for digital imaging continues in Australia and there\u2019s never been a better time to buy digital imaging technology with the great value available in local retailers,\u201d said Jason McLean, Director \u2013 Canon Consumer Imaging, Canon Australia. \u201cWe\u2019re taking and sharing more images than ever before and we\u2019re seeing a continuing consumer focus on enhancing the lifestyle experience through upgrades in quality and advanced functionality.\u201d*<\/p>\n

Canon has a range of campaigns active through the remainder of the year to help consumers get the creative results they want from their digital imaging devices:<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Canon TruCapture<\/a> compact digital camera campaign \u2013 now it\u2019s possible to capture true-to-life images at the press of a button, even in near-dark situations<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Canon World of EOS<\/a> \u2013 enter a world of creative inspiration dedicated to helping photographers of all levels take their skills further with video tutorials, creative challenges, customised gallery space, and tips and tricks from the experts<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 PIXMA Creative Printer campaign<\/a> \u2013 showcases the creative possibilities that a PIXMA inkjet printer makes possible through outstanding print quality, creative media options (photo stickers, CDs\/DVDs, T-shirt transfers etc), online resources and software to make getting great results easy.<\/p>\n

Major price changes effective August 1<\/strong><\/p>\n

Further stimulating consumer demand, Canon has more than 95 Recommended Retail Price (RRP) repositions taking effect from 1 August across the digital imaging portfolio.<\/p>\n

\u201cWith more than 95 Recommended Retail Price repositions taking effect this month, Australian consumers can feel confident of receiving great value for money in any of our Authorised local retailers,\u201d continued McLean. \u201cAnyone considering upgrading their imaging technology should check out their retailer and see for themselves the value that\u2019s on offer.\u201d<\/p>\n

Examples of some RRP repositions (including GST) from across the range include:<\/p>\n

– EOS 550D Super Kit (with EF-S18-135mm f\/3.5-5.6IS)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Old: $1949\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 New: $1449<\/strong><\/p>\n

– EOS 60D Premium Kit (with EF-S 18-200mm f\/3.5-5.6 IS) \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Old:\u00a0 $2399\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 New: $1999<\/strong><\/p>\n

– EOS 5D Mk II Premium Kit (with EF24-105mm f\/4L IS USM)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Old: $4899\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 New: $4499<\/strong><\/p>\n

– MT24EX Macro Twin Lite to suit the entire EOS range\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Old:\u00a0 $1499\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 New: $1199<\/strong><\/p>\n

– HFS20 HD digital video camera\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Old: $1199\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 New: $899<\/strong><\/p>\n

– EF70-300IS EF 70-300mm f\/4-5.6 IS USM lens\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Old: $1199\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 New: $949<\/strong><\/p>\n

– EF40056LU EF 400mm f\/5.6L USM\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Old: $2319 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 New: $1999<\/strong><\/p>\n

– PIXMA MP5150 multifunction inkjet printer\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Old: $179\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 New: $129<\/strong><\/p>\n

– PowerShot SX130 compact digital camera\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Old: $329\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 New: $229<\/strong><\/p>\n

– PowerShot G12 compact digital camera\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Old: $799\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 New: $699<\/strong><\/p>\n

– IXUS 310 HS compact digital camera\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Old: $449\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 New: $399<\/strong><\/p>\n

\u201cThe pace of innovation and the high quality expectations that Australian consumers have for imaging products has seen the upgrade cycle shortening*,\u201d said McLean. \u201cWith the local affordability of very sophisticated technology, consumers will be pleased to see that high-quality, market-leading products that may have been out of reach previously are now accessible to them.\u201d<\/p>\n

*Canon Consumer Digital Lifestyle Index 2H2010 available for download<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Sydney 4 August 2011: Digital imaging technology leader Canon Australia is bullish on the outlook for the local consumer technology industry as the critical second-half 2011 sales period gets into full swing, citing unprecedented value, product innovation and strong category demand as drivers for future growth. With supply of its consumer imaging products returned to<\/p>\n

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