{"id":14280,"date":"2011-07-21T18:29:57","date_gmt":"2011-07-21T08:29:57","guid":{"rendered":"http:\/\/power-up.space\/?p=14280"},"modified":"2011-07-21T18:29:57","modified_gmt":"2011-07-21T08:29:57","slug":"kogan-reacts-to-frugal-australian-spending","status":"publish","type":"post","link":"https:\/\/www.impulsegamer.com\/wordpress\/?p=14280","title":{"rendered":"Kogan Reacts to Frugal Australian Spending"},"content":{"rendered":"\n\n\n\n
Melbourne, Australia, 21 July 2011<\/strong> – Kogan today reacted to increasingly frugal retail conditions by expanding its product range with Australia\u2019s most affordable electronics products.<\/p>\n

Kogan unveiled a brand new design Kogan Borderless 46\u201d LED TV<\/a> (starting at $849), Touchscreen 6\u201d eBook Reader<\/a> ($169), Twin Tuner PVR<\/a> (Starting at $59), and fully featured Compact Video Camera<\/a> (Starting at $265).<\/p>\n

Kogan said the new products address demand from increasingly price-conscious shoppers.<\/p>\n

\u201cWe\u2019re in the middle of a period of economic uncertainty, where previously stable bricks and mortar retailers are really starting to feel the pinch.<\/p>\n

\u201cRetailers that simply stack their shelves with the same old products at full price and don\u2019t innovate in their businesses, are finding times tough.<\/p>\n

\u201cIt has become clear that Australian shoppers are becoming more frugal and are constantly looking for the best option for every purchase. They\u2019re questioning and researching each dollar they spend.<\/p>\n

\u201cThat\u2019s where Kogan steps in. We\u2019ve already sold over 300,000 products to smart shoppers — today\u2019s product launch further proves that Kogan is synonymous with the best value in Australia.<\/p>\n

\u201cCustomers asked for an frameless or borderless, stylish TV in the range. We\u2019ve not only joined the ranks of LG and Samsung with the only borderless TVs, we\u2019ve also managed to squeeze in a built-in PVR and SRS speakers.<\/p>\n

\u201cWe had specific requests for a touchscreen version of our extremely popular eBook Reader, so we\u2019ve brought that into the range. Customers asked for our PVR to be upgraded with twin tuners, allowing you to record two shows at once, and we\u2019ve now done that. We even changed the file format our video camera records to, based on customer requests for an AVI recording option.<\/p>\n

\u201cWe\u2019ve become one of Australia\u2019s most well-known brands and we\u2019re now even showing the UK how it\u2019s done, because we don\u2019t simply guess what our customers want. Instead, we listen to them and create exactly what they want in their technology at the world\u2019s best prices,\u201d Kogan said.<\/p>\n

Kogan 46\u201d Borderless Full HD LED TV<\/a> – Starting at $849<\/p>\n

Kogan Twin Tuner Full HD Digital PVR<\/a> – Starting at $59<\/p>\n

Kogan 6\u201d Touchscreen eBook Reader<\/a> – $169<\/p>\n

Kogan Full HD 10x Zoom Video Camera <\/a>– Starting at $279<\/p>\n

Media Contact:<\/strong><\/p>\n

Vuki – Click PR
\nkogan@clickpr.com.au<\/a>
\n0422 492 660 <\/strong><\/td>\n<\/tr>\n

About Kogan<\/strong><\/p>\n

Kogan is a designer, manufacturer and retailer of consumer electronics. Kogan’s streamlined business model allows us to bring the latest and best consumer electronics and home appliances direct to the door of smart shoppers through kogan.com.au and kogan.co.uk. We engage our customers through our blog<\/a>, Facebook<\/a> and Twitter<\/a>, and release new products based on the feedback we receive. We believe there is always a better way to create and deliver the technology people want.<\/p>\n

Kogan has received many awards for success in Australian and International markets including:<\/p>\n