Authentic Racing Genre to the Next Level\u00a0<\/p>\n
Sydney, Australia \u2013 March 24, 2009 \u2013 Electronic Arts Inc. (NASDAQ: ERTS) announced today that Need for Speed\u2122 SHIFT, the all-new authentic racing game in the Need for Speed series, will hit stores in Australia on September 24, 2009. Need for Speed SHIFT brings a true driver\u2019s experience to some of the world\u2019s most iconic racing tracks, including the storied Brand\u2019s Hatch in the UK. The game also features the largest roster of high-performance cars in Need for Speed history including race cars such as the Pagani Zonda, Porsche 911 GT2 and Lotus Elise.<\/p>\n
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\u201cWith Need for Speed SHIFT, we set out to create a racing game that pushes the genre and delivers something never before seen in a Need for Speed title,\u201d said Patrick Soderlund, Senior Vice President at EA Games Europe. \u201cBy focusing on the driver\u2019s experience through the first-person view, we are able to capture the high-speed intensity and gripping emotions of racing.\u201d<\/p>\n
Players are thrust into the loud, intense, and athletic experience of racing a car from the driver\u2019s perspective through the combination of perception based G-forces, the hyper reality of the cockpit view, and the all-new brutally disorienting crash dynamic. Need for Speed SHIFT features an accurate, accessible physics-based driving model that allows you to feel every impact, every change of track surface and every last bit of grip as you push yourself to the edge.<\/p>\n
Need for Speed SHIFT is being developed by Slightly Mad Studios in collaboration with Black Box and Patrick Soderlund. Slightly Mad Studios includes developers and designers that worked on the critically acclaimed games GT Legends and GTR 2.\u00a0 The PSP version is being developed by EA\u2019s Bright Light studio.<\/p>\n
Need for Speed SHIFT will be released on PLAYSTATION\u00ae3 computer entertainment system, Xbox 360\u00ae video game and entertainment system, PC and PSP\u00ae (PlayStation\u00ae Portable) in spring 2009.\u00a0 More information can be found at www.needforspeed.com<\/a>. Press can download assets at http:\/\/info.ea.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Authentic Racing Genre to the Next Level\u00a0 Sydney, Australia \u2013 March 24, 2009 \u2013 Electronic Arts Inc. (NASDAQ: ERTS) announced today that Need for Speed\u2122 SHIFT, the all-new authentic racing game in the Need for Speed series, will hit stores in Australia on September 24, 2009. Need for Speed SHIFT brings a true driver\u2019s experience<\/p>\n