SYDNEY \u2013 March 10, 2009 \u2013 LucasArts announced today the renewal of its pan-European, Southeast Asia and Australian publishing and distribution agreement with Activision Publishing, Inc.\u00a0 (Nasdaq: ATVI). Activision’s role in the distribution and marketing of LucasArts’ video game products will strengthen both companies\u2019 solid market presence across the globe.<\/p>\n
“This agreement with Activision reflects LucasArts’ commitment to the international markets and we look forward to bringing the best products to our consumers worldwide,” said Mary Bihr, Vice President of Global Publishing, LucasArts. “We made the decision based upon Activision\u2019s proven track record in managing strong brands and our long standing relationship which has produced tremendous results as games such as LEGO\u00ae Indiana Jones\u2122 and Star Wars\u2122: The Force Unleashed\u2122 have risen to the top of sales charts globally.”<\/p>\n
“LucasArts\u2019 vast portfolio of video games has caught the imagination of gamers of all ages across the globe – opening up exciting new possibilities for much-loved franchises whilst injecting fresh ideas into the market,” said Menno Van der Bil, International General Manager of LucasArts for Activision Publishing. “We look forward to working alongside LucasArts to release unique and innovative products the whole family can enjoy for the years to come.”<\/p>\n
LucasArts and Activision are on the heels of celebrating some of their best accomplishments to date.\u00a0 Forging a new episode in the galaxy\u2019s favorite saga, Star Wars: The Force Unleashed proved to be the best selling Star Wars\u2122 game of all time, with over 5.7 million units sold worldwide.\u00a0 Also whipping their way up the charts last year were the smash hits LEGO\u00ae Indiana Jones\u2122:\u00a0 The Original Adventures, the LEGO\u00ae Star Wars series and the popular Star Wars: The Clone Wars\u2122 video games based on the hit animated television show.\u00a0 LucasArts and Activision are poised to continue this momentum with stellar brands for years to come starting with the highly anticipated Indiana Jones and the Staff of Kings\u2122 recently announced to ship in June 2009.<\/p>\n","protected":false},"excerpt":{"rendered":"
SYDNEY \u2013 March 10, 2009 \u2013 LucasArts announced today the renewal of its pan-European, Southeast Asia and Australian publishing and distribution agreement with Activision Publishing, Inc.\u00a0 (Nasdaq: ATVI). Activision’s role in the distribution and marketing of LucasArts’ video game products will strengthen both companies\u2019 solid market presence across the globe. “This agreement with Activision reflects<\/p>\n