{"id":12252,"date":"2011-04-20T18:26:34","date_gmt":"2011-04-20T08:26:34","guid":{"rendered":"http:\/\/power-up.space\/?p=12252"},"modified":"2011-04-20T18:26:34","modified_gmt":"2011-04-20T08:26:34","slug":"canon-named-best-selling-camera-brand-in-australia-four-years-running","status":"publish","type":"post","link":"https:\/\/www.impulsegamer.com\/wordpress\/?p=12252","title":{"rendered":"Canon named best-selling camera brand in Australia four years running"},"content":{"rendered":"

GfK Industry Award ranks Canon as \u2018No 1 Camera Brand in Australia\u2019 in 2010, as World of EOS achieves 50,000 members<\/em><\/strong>\u00a0<\/em><\/strong><\/p>\n

Sydney, 20 April 2011:<\/strong> Canon has been ranked the No. 1 brand in Australia for the total digital camera market in 2010, owing to the popularity of its IXUS and PowerShot compact camera and EOS digital SLR (DSLR) camera brands. Canon has claimed the No.1 camera market position for the fourth straight year, holding the lead with 19% volume (units) share and 31% value share for 2010, according to GfK retail audit data.*1<\/sup><\/p>\n

GfK data ranks Canon at the top of the DSLR market in 2010 with 56% volume share and 59% value share, 6-point increase in units and 5-point increase in value compared to 2009.*2<\/sup> Canon also held the No. 1 position in the fixed lens market (compact cameras) with 16% volume and 21% value share.*3<\/sup><\/p>\n

The award coincides with Canon\u2019s achievement this month of its 50,000th<\/sup> member of the ground-breaking World of EOS photographic website. Designed to inspire, develop and challenge photographers of all levels around creative photography, the website has received 5.97 million unique visitors in 2010 alone.<\/p>\n

\u201cWe\u2019re very pleased that in a year that brought some challenging business conditions and fierce competition, Canon\u2019s Digital SLR and compact cameras continue to remain the people\u2019s choice in Australia,\u201d said Jason McLean, Director \u2013 Canon Consumer Imaging, Canon Australia. \u201cIn value terms, almost one in every three dollars spent on a camera in Australia in 2010 was spent buying a Canon, which is a significant achievement.\u201d*4<\/sup><\/p>\n

\u201cCanon\u2019s heavy global investment in developing the highest-quality products coupled with our locally driven programs to add value to the retail and consumer experience have delivered enduring growth for our camera business,\u201d added McLean.<\/p>\n

Canon\u2019s General Manager of Sales and Customer Leadership Brydie York says that the potential for future growth is strong: \u201cWhile the compact market is a mature one, there\u2019s healthy growth with consumers upgrading more quickly than ever before. Expectations around high image quality, creative expression and capturing true-to-life images effortlessly continue to influence consumers to upgrade to the latest technology, and this is where Canon stands out in the buyer\u2019s mind.\u201d<\/p>\n

\u201cOur retail partners play a crucial role in Canon\u2019s continued success and the recent \u2018Jet with Canon\u2019 in-store promotion contributed to increasing Canon\u2019s market share of the total digital camera category by 4 percentage points in value terms during the key selling period of December.*5<\/sup> <\/sup><\/p>\n

\u201cWhile achieving number No.1 is a great result, we see market share as an outcome of everything else we do and not a strategic driver,\u201d said York. \u201cWe\u2019re focused on making meaningful contributions to the categories we participate in and take our leadership role very seriously. The challenge for us is to continue to innovate and build engaging programs that enhance the retail experience and drive consumer loyalty.\u201d<\/p>\n

*1\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 GfK Retail and Technology Australia, Digital Still Cameras, retail sales units and value Jan to Dec 2010 (excludes internet and online channels)<\/p>\n

*2\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 GfK Retail and Technology Australia, Digital Still Cameras \u2013 With Changeable lens – DSLR, retail sales units and value Jan to Dec 2010 (excludes internet and online channels)<\/p>\n

*3\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 GfK Retail and Technology Australia, Digital Still Cameras \u2013 Fixed Lens, retail sales units and value Jan to Dec 2010 (excludes internet and online channels)<\/p>\n

*4 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 GfK Retail and Technology Australia, Digital Still Cameras, retail sales value Jan to Dec 2010 (excludes internet and online channels)<\/p>\n

*5\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 GfK Retail and Technology Australia, Digital Still Cameras, retail sales value Dec 2009 vs. Dec 2010 (excludes internet and online channels)<\/p>\n

Related links:<\/strong><\/p>\n