Free Giveaway to \u2018Cut the Cable Con\u2019<\/p>\n
Melbourne, Australia, 16 March 2011 – Kogan will help customers from JB Hi-Fi to access Full HD content on their TVs by giving away FREE HDMI cables in a bid to end the overpriced cable con.<\/p>\n
Australian shoppers are currently being tricked by JB Hi-Fi et al into thinking they need to buy an expensive cable to get the most out of their new TV.<\/p>\n
In a bid to end this dodgy practice, and bring cable prices down to their proper levels, Kogan is now offering free HDMI cables to anyone who has bought a TV at JB Hi-Fi in 2011. Kogan will even pay for the shipping.<\/p>\n
Ruslan Kogan said the campaign intends to shed light on the cable con.<\/p>\n
\u201cSome retailers have decided that it\u2019s appropriate to trick unsuspecting Aussie shoppers into thinking a $200 HDMI cable is somehow better than a $3 cable.<\/p>\n
\u201cWhat they conveniently forget to tell you is there\u2019s no difference in picture quality between Kogan\u2019s $3 cable and one more than 60 times its price!<\/p>\n
\u201cWhile retailers like JB HiFi use rip-off prices on cables to try to increase their margins, we\u2019re selling them for $3, and we\u2019ll even help JB HiFi customers realise what is going on by giving them free cables.<\/p>\n
\u201cKogan is committed to offering value to our customers across all our product lines. We don\u2019t think it\u2019s fair that customers who buy some products are ripped off to help compensate for better deals on other products.<\/p>\n
\u201cAt Kogan, we think it\u2019s extremely unfair for someone who shells out their heard-earned money on a new TV to be shafted on cables and accessories because of a deliberate misinformation campaign by the big retailers.<\/p>\n
“We are proud of the commitment we have made to our customers to offer great value on all products. We believe that what’s good for our customers is good for our business,” Kogan said.<\/p>\n
The Kogan HDMI cable being given away is HDMI version 1.4, meaning it is future-proof for transmitting 3D TV signals, can carry an Ethernet signal, and is gold-plated.<\/p>\n
If you\u2019ve purchased a TV from JB HiFi, you can claim your FREE Kogan cable and help expose the JB Hi-Fi Cable Con, by simply emailing proof of your purchase to jbcon@kogan.com.au before March 31, 2011.<\/p>\n
Prices of HDMI Cables^<\/p>\n
Kogan – 3 metre $3
\nJB Hi-Fi – Soniq – 1.5 metre $69
\nJB Hi-Fi – Soniq – 4 metre $99
\nJB Hi-Fi – Pure AV – 3 metre $199<\/p>\n
^Prices current as at 16 March 2011.<\/p>\n