{"id":11160,"date":"2011-03-07T16:22:04","date_gmt":"2011-03-07T06:22:04","guid":{"rendered":"http:\/\/power-up.space\/?p=11160"},"modified":"2011-03-07T16:22:04","modified_gmt":"2011-03-07T06:22:04","slug":"ubisoft-and-nivea-strengthen-your-shapetm-fitness-evolved-with-release-of-free-downloadable-workout","status":"publish","type":"post","link":"https:\/\/www.impulsegamer.com\/wordpress\/?p=11160","title":{"rendered":"UBISOFT AND NIVEA STRENGTHEN YOUR SHAPETM: FITNESS EVOLVED WITH RELEASE OF FREE DOWNLOADABLE WORKOUT"},"content":{"rendered":"

To view the trailer: <\/strong>http:\/\/videos.uk.ubi.com\/index.php?video=x7ippuio<\/strong><\/a><\/p>\n

Sydney, Australia – March 7, 2011 – Today, Ubisoft and Nivea announced that customers of Your Shape: Fitness Evolved, the revolutionary fitness game for Kinect\u2122 for Xbox 360\u00ae can now download new workouts developed in collaboration with NIVEA\u2019s fitness & lifestyle expert, Sarah Maxwell. The workouts, called \u201cNIVEA Tone-Up with Sarah Maxwell\u201d will be available for free on the Xbox LIVE\u00ae Marketplace for the Xbox 360\u00ae video game and entertainment system from Microsoft starting today.<\/p>\n

\u201cNIVEA Tone-up with Sarah Maxwell\u201d delivers six new exercises aimed at helping women tone their bodies, a new in-game NIVEA room and audio tips that are available during the workout. The program also incorporates recommendations for NIVEA\u2019s skincare products, such as Q10 Firming Body Lotion and Good-bye Cellulite Gel Cream. The result is an original and holistic regimen for fitness and beauty that is available as a free download to Your Shape: Fitness Evolved\u2019s more than 500,000 customers.<\/p>\n

\u201cYour Shape: Fitness Evolved is the most advanced, most popular fitness game available for the Kinect for Xbox 360, and today, thanks to our partnership with Nivea, it\u2019s reinvigorated and stronger than ever,\u201d said Geoffroy Sardin, EMEA (Europe, Middle East and Asia), VP sales and marketing at Ubisoft. \u201cNivea chose Sarah Maxwell as their fitness expert, and we\u2019re very happy to offer a free, interactive workout program that such a great specialist has personally developed, bringing a truly unique value for our customers.\u201d<\/p>\n

By taking advantage of Kinect for Xbox 360, controller-free games and entertainment tracking capabilities, and Ubisoft\u2019s proprietary Player Projection technology, Your Shape: Fitness Evolved puts the player in the centre of the game, offering an immersive and rewarding fitness experience for men and women to stay in shape and reach their personal goals. Ubisoft and Nivea previously partnered to include a Nivea-sponsored workout in the game when it was released, and today\u2019s delivery of The NIVEA Tone-up Program with Sarah Maxwell is part of the two companies\u2019 commitment to deliver additional downloadable content this year.<\/p>\n

\u201cAt NIVEA we are very enthusiastic about this new and innovative partnership\u201d comments Jean-Francois Pascale, Director Global Business Unit Body Care at NIVEA. \u201cWith Your Shape: Fitness Evolved our consumers will be encouraged to combine skin care with fitness in the most innovative and easy way, which will enable them to feel better in their body.\u201d<\/p>\n

For more information about Your Shape: Fitness Evolved, please visit: http:\/\/yourshapecenter.au.ubi.com\/<\/a><\/p>\n

For more information about NIVEA please visit: www.NIVEA.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

To view the trailer: http:\/\/videos.uk.ubi.com\/index.php?video=x7ippuio Sydney, Australia – March 7, 2011 – Today, Ubisoft and Nivea announced that customers of Your Shape: Fitness Evolved, the revolutionary fitness game for Kinect\u2122 for Xbox 360\u00ae can now download new workouts developed in collaboration with NIVEA\u2019s fitness & lifestyle expert, Sarah Maxwell. The workouts, called \u201cNIVEA Tone-Up with<\/p>\n

Read More\u2026<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11160","post","type-post","status-publish","format-standard","hentry","category-game-news"],"_links":{"self":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/11160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11160"}],"version-history":[{"count":1,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/11160\/revisions"}],"predecessor-version":[{"id":11178,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/11160\/revisions\/11178"}],"wp:attachment":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}