{"id":10950,"date":"2011-02-24T17:00:14","date_gmt":"2011-02-24T07:00:14","guid":{"rendered":"http:\/\/power-up.space\/?p=10950"},"modified":"2011-02-24T17:00:14","modified_gmt":"2011-02-24T07:00:14","slug":"activision-unveils-skylanders-spyro%e2%80%99s-adventure%e2%84%a2-%e2%80%93-a-breakthrough-new-play-experience-that-merges-the-world-of-toys-and-video-games","status":"publish","type":"post","link":"https:\/\/www.impulsegamer.com\/wordpress\/?p=10950","title":{"rendered":"ACTIVISION UNVEILS SKYLANDERS SPYRO\u2019S ADVENTURE\u2122 \u2013 A BREAKTHROUGH NEW PLAY EXPERIENCE THAT MERGES THE WORLD OF TOYS AND VIDEO GAMES"},"content":{"rendered":"<p><strong><em>Innovative New Game Lets You <\/em><\/strong><strong><em>\u201cBring Your Toys to Life\u201d\u00a0<\/em><\/strong><strong>\u00a0<\/strong><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.impulsegamer.com\/spyronew.jpg\" alt=\"\" \/><\/p>\n<p><strong>Sydney, Australia \u2013 February 24, 2011<\/strong> \u2013 <a href=\"http:\/\/www.activision.com\/\">Activision Publishing<\/a>, Inc. (Nasdaq: ATVI) announced today the debut of <strong><em>Skylanders Spyro\u2019s Adventure<\/em><\/strong>, an entertainment breakthrough for the toy and video game industries. Through an innovative use of technology, the game allows players to transport real-world toys into virtual worlds of adventure through the \u201c<em>Portal of Power<\/em>\u2122.\u201d These \u201ctoys with brains\u201d can come to life inside the game in connection with multiple gaming platforms, as well as on handheld gaming devices, mobile devices and on the web, remembering achievements and level-ups wherever they go. This marks a wholesale change in the interaction between toys and video games, opening up new possibilities and revenue streams for both industries.<\/p>\n<p>\u201cThese are more than action figures. They are <em>inter<\/em>-action figures,\u201d said Eric Hirshberg, CEO of Activision Publishing. \u201cBy pairing world class character design, world class video game design and world class story telling into one entertainment experience, we\u2019ve given players a whole new genre that bridges the gap between the real and virtual worlds. From the first time a kid picked up a stick and pretended it was a sword, toys have unlocked kids\u2019 imaginations. And how often have you wanted to bring those toys to life, to see them become animated and take them on an adventure? <strong><em>Skylanders Spyro\u2019s Adventure<\/em><\/strong> does just that.\u201d<\/p>\n<p>Activision brought its gaming expertise together with top Hollywood creative talent to bring <strong><em>Skylanders Spyro\u2019s Adventure<\/em><\/strong><strong><em> <\/em><\/strong>to life.\u00a0 The game and technology was developed by Activision\u2019s Novato, California studio, Toys for Bob, led by creative director and studio head, Paul Reiche. The adventure driven story was penned by two of the Academy Award nominated writers of the original <strong><em>Toy Story<\/em><\/strong> movie, Alek Sokolow and Joel Cohen. \u00a0The result is a line of highly collectible characters, an engaging story, and an immersive interactive entertainment experience.<\/p>\n<p>There are many unique and innovative elements to this experience, including:<\/p>\n<ul>\n<li><strong>Each Character Has its Own Unique Powers <\/strong>\u2013 In addition to the highly collectible design and personalities of the toys themselves, each character has different powers and abilities, opening different experiences inside the game. Players can drop in and out of each level with as many different characters as they like, making each players experience unique.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul>\n<li><strong>Toys With Brains <\/strong>\u2013 Each toy\/character remembers the player\u2019s shared experiences. Achievements and leveled up capabilities earned in the game are embedded inside the toy and travel with the toy. \u00a0Wherever the toy goes, its experiences go with it.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul>\n<li><strong><em>Portal of Power<\/em><\/strong> \u2013 The <em>Portal of Power<\/em> serves as the gateway between our world and the amazing world of the characters in <strong><em>Skylanders Spyro\u2019s Adventure<\/em><\/strong>.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul>\n<li><strong>Play With Friends<\/strong> \u2013 By placing two characters on the <em>Portal of Power<\/em> at once, players can team up together for cooperative play, or face off in player versus player battle arenas utilizing their leveled up characters.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul>\n<li><strong>Diverse Experiences on Diverse Devices<\/strong> \u2013 While the toys can be used with gaming consoles to play the disc based game, completely different gaming experiences await them on the mobile app and inside the Web World, each of which were designed specifically for those platforms. The result is a remarkable number of different gaming experiences in one game.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><strong><em>Skylanders Spyro\u2019s Adventure<\/em><\/strong> lets kids take on the role of a powerful Portal Master, who can control over 30 different characters, including the beloved purple dragon Spyro.\u00a0 Each of these heroes is a protector of an amazing, mysterious world, but they have been ejected from their world by the sinister Portal Master known as Kaos and now they are frozen in our world as toys.\u00a0 Only the players of <strong><em>Skylanders Spyro\u2019s Adventure<\/em><\/strong> can get them back into their world, by embarking on a fantastical journey where they will explore mythical lands, battle menacing, outlandish creatures, collect treasures, and solve challenging puzzles as a part of the quest to save their world.\u00a0<\/p>\n<p><strong><em>Skylanders Spyro\u2019s Adventure<\/em><\/strong> is developed by Toys For Bob, an Activision studio located in Novato, California.\u00a0 The game is not yet rated by the Classification Board.\u00a0 For more information, visit <a href=\"http:\/\/www.skylandersgame.com\/\">www.skylandersgame.com<\/a><\/p>\n<p><strong><span style=\"text-decoration: underline;\">\u00a0<\/span><\/strong><\/p>\n<p><strong><span style=\"text-decoration: underline;\">About Activision Publishing, Inc.<\/span><\/strong><\/p>\n<p>Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.<\/p>\n<p>Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company\u2019s website, <a title=\"http:\/\/www.activision.com\/\" href=\"http:\/\/www.activision.com\/\">www.activision.com<\/a>.\u00a0<\/p>\n<p><span style=\"text-decoration: underline;\">\u00a0<\/span><\/p>\n<p><span style=\"text-decoration: underline;\">Cautionary Note Regarding Forward-looking Statements:<\/span> Information in this press release that involves Activision Publishing\u2019s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as \u201coutlook,\u201d \u201cwill,\u201d \u201ccould,\u201d \u201cwould,\u201d \u201cmight,\u201d \u201cremains,\u201d \u201cto be,\u201d \u201cplans,\u201d \u201cbelieves,\u201d \u201cmay,\u201d \u201cexpects,\u201d \u201cintends,\u201d \u201canticipates,\u201d \u201cestimate,\u201d future,\u201d \u201cplan,\u201d \u201cpositioned,\u201d \u201cpotential,\u201d \u201cproject,\u201d \u201cremain,\u201d \u201cscheduled,\u201d \u201cset to,\u201d \u201csubject to,\u201d \u201cupcoming\u201d and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing\u2019s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing\u2019s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing\u2019s ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing\u2019s products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality \u201chit\u201d titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard\u2019s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Innovative New Game Lets You \u201cBring Your Toys to Life\u201d\u00a0\u00a0 Sydney, Australia \u2013 February 24, 2011 \u2013 Activision Publishing, Inc. (Nasdaq: ATVI) announced today the debut of Skylanders Spyro\u2019s Adventure, an entertainment breakthrough for the toy and video game industries. Through an innovative use of technology, the game allows players to transport real-world toys into<\/p>\n<p class=\"more-link\"><a href=\"https:\/\/www.impulsegamer.com\/wordpress\/?p=10950\">Read More\u2026<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10950","post","type-post","status-publish","format-standard","hentry","category-game-news"],"_links":{"self":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/10950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10950"}],"version-history":[{"count":1,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/10950\/revisions"}],"predecessor-version":[{"id":10951,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/10950\/revisions\/10951"}],"wp:attachment":[{"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.impulsegamer.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}