https:\/\/music.qriocity.com<\/a><\/p>\n\u201cMusic Unlimited powered by Qriocity\u2122\u201d is a new, cloud-based, digital music service which gives music lovers access at any time to a constantly growing catalogue of millions of songs from major labels including Universal Music Group, Sony Music Entertainment, Warner Music Group and EMI Music as well as leading independent labels and major publishers worldwide. The “Music Unlimited powered by Qriocity” catalogue will initially offer about six million songs and will continue to expand over time.<\/p>\n
The service debuted in the U.K. and Ireland in December 2010 and became available in France, Germany, Italy and Spain in January 2011, representing one of the fastest global roll-outs ever seen for a digital music service.<\/p>\n
Users can play music any time through \u201cMusic Unlimited powered by Qriocity\u201d on a wide variety of Internet-connected Sony devices including Sony\u2019s 2010 and 2011 models of network-enabled BRAVIA\u00ae TV, Blu-ray Disc\u2122 player, Blu-ray Disc Home Theatre system, PlayStation\u00ae3 computer entertainment system as well as VAIO and other personal computers.\u00a0\u00a0 All existing PlayStation 3 computer entertainment systems in these countries will have access to the service.\u00a0 It will also become available on a wide range of Sony\u2019s portable devices, as well as on Sony and third-party Android-based mobile devices and other portable devices.<\/p>\n
\u201cAs we expand \u2018Music Unlimited powered by Qriocity\u2019 around the globe, it signifies a paradigm shift which redefines the existing music listening experience by revolutionising music access, discovery, integration and personalisation,\u201d said Kazuo Hirai, President of Networked Products & Services Group, Sony Corporation. \u201cThrough Sony\u2019s high quality network-enabled devices, we are focused on delivering dynamic services \u2018powered by Qriocity\u2019 to offer global customers with compelling digital entertainment propositions.\u201d<\/p>\n
\u201cBy combining real choice and convenience, a fully integrated entertainment experience and global reach, Music Unlimited powered by Qriocity provides a compelling new way for fans to connect with Universal Music’s market leading roster of artists and their music,\u201d stated Rob Wells, President of Global Digital Business at Universal Music Group.<\/p>\n
\u201cWe are very supportive of a cloud?based music service such as Music Unlimited powered by Qriocity \u2013 it\u2019s about consumer convenience and access to all the music you want from all the devices you have,\u201d said Thomas Hesse, President of Global Digital Business, U.S. Sales and Corporate Strategy at Sony Music Entertainment.\u00a0 \u201cIt starts with the living room, which has really been underserved in terms of digital music. There has not been much innovation in the living room, yet that\u2019s where more than 70 percent of consumers say they listen to music.\u00a0 Sony has a unique position in the living room, with its PlayStation 3 computer entertainment system, for example, connected to the Internet, televisions, and surround sound systems in millions of living rooms around the globe.\u201d<\/p>\n
\u201cWhen we look at U.S. consumers, we see a large segment that we characterise as \u2018lean back\u2019 who are frequent listeners to terrestrial radio and listen to more than 20 hours of music a week.\u00a0This is a very committed and engaged segment that loves music.\u00a0They will be reached in the digital living room before they would be reached through the current digital music offerings,\u201d said Michael Nash, Executive Vice President of Digital Strategy and Business Development at Warner Music Group.\u00a0\u201cSony has listened to the consumer and has devised a service that is very well targeted to this marketplace opportunity.\u201d<\/p>\n
\u201cThe expansion of Music Unlimited powered by Qriocity\u00a0into the US and Australasia\u00a0provides a great opportunity to grow the digital music market further in both regions,\u201d said Mark Piibe, Executive Vice President –\u00a0Global Business Development at EMI Music. \u201cSony Network Entertainment, together with\u00a0their partners Omnifone and Gracenote,\u00a0possess\u00a0tremendous reach\u00a0and a compelling new platform\u00a0for consumers to\u00a0discover\u00a0and enjoy the music they love. This is a welcome addition to the\u00a0digital music market, and we are happy to support it.\u201d<\/p>\n
\u201cMusic Unlimited powered by Qriocity\u201d Features<\/strong><\/p>\nWith Basic (US$3.99, AU$4.99, NZ$5.99) and Premium (US$9.99, AU$12.99, NZ$13.99) monthly subscription plans, \u201cMusic Unlimited powered by Qriocity\u201d offers breadth of content and easy music discovery features cited as most important by music enthusiasts.<\/p>\n
The Basic plan works as an infinite ad-free radio station and subscribers can listen to dozens of personalised channels \u2013 categorised by genre, era as well as mood through SensMe\u2122*1\u00a0\u2013 without the requirement to download or manage their music files. Additionally, the Premium subscription plan offers a one-time 30 day Premium free trial enabling users to listen in full to every song on demand, create personal playlists of favourites, and gain access to premium Top 100 channels which are regularly updated with the latest hits.<\/p>\n
By studying users\u2019 listening habits, incorporating their \u2018like\/dislike\u2019 song ratings, analysing their existing music collections and more, \u201cMusic Unlimited powered by Qriocity\u201d adapts to users\u2019 music preferences and constantly tailors music channels to offer the most compatible and enjoyable list of songs. Therefore, the more you listen, the more uniquely personalised your music channels become.\u00a0<\/p>\n
Furthermore, users can also synchronise their existing music files and playlists from other media players including iTunes\u00ae into “Music Unlimited powered by Qriocity,” and enjoy their existing music at any time across all compatible devices*2.<\/p>\n
Powering the back-end of \u201cMusic Unlimited powered by Qriocity\u201d are Omnifone\u2122 and Gracenote\u00ae.\u00a0 Omnifone provided its award-winning platform services to develop and deliver the service across a range of device platforms as well as licensed the service with rights holders around the world to provide a global catalogue of more than six million tracks, while Gracenote\u2019s music identification and discovery technologies and Global Media Database create a rich experience for subscribers, letting them enjoy their existing digital music collection and discover new artists and albums within the service.<\/p>\n
Sony also debuted \u201cVideo On Demand powered by Qriocity\u2122,\u201d the first service \u2018powered by Qriocity,\u2019 in April 2010 in the U.S. Currently, \u201cVideo On Demand powered by Qriocity\u201d is also available in Canada, France, Germany, Italy, Japan, Spain and the U.K. Through the same log-in ID & wallet*3, users can access both \u201cVideo On Demand powered by Qriocity\u201d and \u201cMusic Unlimited powered by Qriocity\u201d across their compatible devices*4.<\/p>\n
*1 SensMe\u2122 is Sony\u2019s proprietary 12 Tone Analysis technology to evaluate music tracks<\/p>\n
*2 Applies to DRM-free music files and to music which has been licensed for playback on “Music Unlimited powered by Qriocity”<\/p>\n
*3 PlayStation\u00aeNetwork users can use their existing PSN log-in ID & wallet to access \u201cMusic Unlimited powered by Qriocity\u201d<\/p>\n
*4 Applicable in markets where both services are currently available i.e. France, Germany, Italy, Spain, U.S. and the U.K<\/p>\n
\u201cQriocity\u2122\u201d is a trademark of Sony Corporation<\/p>\n
\u201cPlayStation\u00ae\u201d is a registered trademark of Sony Computer Entertainment Inc.<\/p>\n
\u2018”iTunes\u00ae” is a registered trademark of Apple Inc.<\/p>\n","protected":false},"excerpt":{"rendered":"
Sydney \u2013 18 February 2011 \u2013 Sony Corporation (\u201cSony\u201d) announces that \u201cMusic Unlimited powered by Qriocity\u2122,\u201d will be available today in the U.S., Australia and New Zealand – https:\/\/music.qriocity.com \u201cMusic Unlimited powered by Qriocity\u2122\u201d is a new, cloud-based, digital music service which gives music lovers access at any time to a constantly growing catalogue of<\/p>\n
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