Sydney, 05 February 2009 \u2013 Sony Computer Entertainment Australia (SCE Aust.) today released details of its 2008 retail performance, highlighting exceptional software sales across all PlayStation\u00ae platforms, with another stellar software line up anticipated in 2009.\u00a0<\/p>\n
Based on GfK 2008 calendar year retail data, a 42% unit share of all Australian software sales for the year by platform was achieved across the three PlayStation formats \u2013 selling over 7.45 million units. Hardware sales were also strong, with GfK reporting PLAYSTATION\u00ae3 (PS3\u2122) sales of almost 213,000 units for the 2008 calendar year. Available in the market for less than two years, the PS3 now celebrates a solid install base of 460,0001 consoles in Australian homes. In addition to the device\u2019s impressive range of high definition entertainment features, including a Blu-ray player and the ability to showcase music, movies and pictures, plus connect to others through the PlayStation\u00aeNetwork, all on the living room TV, it\u2019s the suite of games that are really attracting consumers to the console. As a result, the PS3 is experiencing a high software attachment rate, representing over seven games sold for every unit purchased to date.<\/p>\n","protected":false},"excerpt":{"rendered":"
Sydney, 05 February 2009 \u2013 Sony Computer Entertainment Australia (SCE Aust.) today released details of its 2008 retail performance, highlighting exceptional software sales across all PlayStation\u00ae platforms, with another stellar software line up anticipated in 2009.\u00a0 Based on GfK 2008 calendar year retail data, a 42% unit share of all Australian software sales for the<\/p>\n