Universal Pictures and Illumination Entertainment\u2019s Hop will get its own Doodle Jump Easter Egg <\/p>\n
UNIVERSAL CITY, CA, January, 27, 2011 \u2013 Apple’s recently announced number one all time top paid U.S. iPhone application, Doodle Jump, will soon receive a visit from E.B., the star of Universal and Illumination Entertainment\u2019s upcoming live action\/CG-animated comedy Hop. Set for release in February, the free software update will allow Doodle Jump users to unlock a secret Easter level within the game and play as the film\u2019s leading character.<\/p>\n
Hop is the second film from Universal and blockbuster filmmaker Chris Meledandri\u2019s (Despicable Me) Illumination Entertainment. Blending state-of-the-art animation with live action, Hop tells the comic tale of Fred (James Marsden), an out-of-work slacker who accidentally injures the Easter Bunny (Russell Brand) and must take him in as he recovers. Hop is helmed by Tim Hill, director of the blockbuster film Alvin and the Chipmunks and produced by Chris Meledandri\u2019s Illumination Entertainment. The film will be released April 1, 2011.<\/p>\n
In Doodle Jump, players guide a lovable character, Doodle The Doodler, on his journey up a sheet of graph paper. Using some of the most subtle and accurate tilt controls in existence, players help Doodle spring up to towering heights as they compete for high scores. Spoofed by Jimmy Fallon on Late Night, used as a fashion statement by a Lady Gaga dancer, mentioned on The Big Bang Theory, and obsessively played by celebrities from Rainn Wilson to the Jonas Brothers, Doodle Jumphas permeated pop-culture since its release in March 2009.<\/p>\n
\u201cA movie as creative as Hop calls for an equally creative launch into consumers\u2019 consciousness,\u201d said Director of Mobile for Universal Partnerships & Licensing Calvin Lim. \u201cLima Sky has captured people\u2019s imagination with their apps, and partnering Lima\u2019s Doodle The Doodler with E.B. is a character match made in heaven.\u201d<\/p>\n
\u201cWe are honored to be affiliated with this amazing film and accomplished studio. Knowing that a project like this has never been done before adds an extra level of pride to the new ground we\u2019ll break together,\u201d said Igor Pusenjak, president and founder of Lima Sky. \u201cTo have Doodle Jump involved with the launch of a major motion picture demonstrates how influential apps have become in just a few short years.\u201d<\/p>\n
Lima Sky, the independent iPhone game developer that ushered in app crossovers after its collaboration with Pocket God (number three on Apple\u2019s All-Time Top Paid iPhone App list), is both proud and excited to open its doors to the Hollywood studio\u2019s feature film.<\/p>\n
About LimaSky<\/p>\n
Lima Sky, the creators of Doodle Jump, Apple’s #1 All-Time Top Paid U.S. iPhone App, is an iOS development studio and publisher dedicated to creating entertaining, innovative and educational games and apps, with a special focus on the youth market. Founded in July 2008 by Igor Pusenjak, a graduate and faculty at the MFA interactive design program at Parsons School of Design in New York, and Marko Pusenjak, a veteran mobile applications developer, Lima Sky has established itself as the leading independent publisher for the iOS platform.<\/p>\n
About Universal Partnerships & Licensing<\/p>\n
UP&L oversees Universal\u2019s consumer product licensing, film and home entertainment promotions, and all corporate alliances for Universal\u2019s theatrical, home entertainment, theme parks and stage productions. This dedicated division is also responsible for monetizing the Studio\u2019s vast library of films and characters through licensing, branding and marketing opportunities. UP&L is part of NBC Universal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric,with 20% owned by Vivendi.<\/p>\n","protected":false},"excerpt":{"rendered":"
Universal Pictures and Illumination Entertainment\u2019s Hop will get its own Doodle Jump Easter Egg UNIVERSAL CITY, CA, January, 27, 2011 \u2013 Apple’s recently announced number one all time top paid U.S. iPhone application, Doodle Jump, will soon receive a visit from E.B., the star of Universal and Illumination Entertainment\u2019s upcoming live action\/CG-animated comedy Hop. Set<\/p>\n