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DVD Reviews:  The Prime Gig

The Final Say!

Feature Score:
DVD Extras Score

Reviewed by Yianni Pak
Distributed by:
Roadshow Home Entertainment
Running Time: 93 Minutes

OK who here has, at some time or another, answered their telephone to be harassed by a voice on the other end trying to sell them something that they do not want and will certainly never need? All of you? Good. We all know how annoying these people are, so why anyone thought it would be a great idea to make a movie about them is, in all honesty, a mystery to me. 

Vince Vaughn plays Pendleton, or ďPennyĒ, a thirty-something telemarketer who spends all day sitting in a crummy office, trying to convince people to part with their cash in exchange for some kind of amazing holiday deal. He lives with his physically disabled friend Joel and, despite making enough money to pay the rent and buy food, seems to be pretty disparate about his current employment. 

When the company Penny works for folds, an opportunity arises to work for a legendary telemarketing figure by the name of Kelly Grant. Confident of his ability to close a deal over the phone, Pendleton takes the job and learns he now has the opportunity to make thousands of dollars per day.

The Prime Gig is, after all is said and done, about the issue of trust. Kelly Grant wants his employees to trust that what they are selling is legit. The telemarketers want their potential customers to trust that what they are buying is beneficial to them. Everyone, the audience included, is required to take a great deal on faith, and believe in something that they cannot in fact see. Perhaps the whole telemarketing thing is some kind of metaphor for religion, but most likely itís just testament to the cynical belief that if something seems too good to be true, it probably is. 

Sadly, itís not one of the best movies ever made. Itís hard to really care what becomes of Penny, given that he is, when all is said and done, a phone salesman. His friendship with Joel seems to have no real relevance to the story either, itís appears as if a half-thought out sub-plot was just tacked onto the film for the hell of it. 

The audio and video are both fine, but unfortunately the only extra is a theatrical trailer. Pretty poor effort, really. 

The Prime Gig is ultimately watchable, but not anything to get excited over. You could do a lot worse, but you could also do much, much better.

The Prime Gig Features

  • Trailer


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