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CALL OF DUTY®: WORLD AT WAR TO RELEASE XBOX 360 AND WINDOWS

Sydney, Australia – September 8, 2008 – Boot camp will soon take on a new meaning, as  Activision Publishing, Inc. (Nasdaq: ATVI) and developer Treyarch, have confirmed plans for Call of Duty: World at War multiplayer betas in October for the Xbox 360® video game and entertainment system from Microsoft and separately for download on Windows PC. These betas will serve as an early chance for players to practice the tactics needed for survival in the intense chaos of Call of Duty: World at War’s Pacific and European theatres. Players will experience the game’s new squad system, as well as fan favourite perks and kill streaks.

All preparation for the full battle will commence on November 12, 2008 when Call of Duty: World at War is released to Australian retailers nationwide. 

“We are excited to share a sneak peak of Call of Duty: World at War multiplayer with the community,” says Mark Lamia, Treyarch Studio Head. “The team has worked hard to build upon the great history and foundation of Call of Duty multiplayer and we can’t wait to go online to ramp up for our November launch.”

For players who are looking to feel the all-out combat and get tokens for the Call of Duty: World at War Xbox 360 multiplayer beta, they can register at www.callofduty.com.

Call of Duty: World at War is in development for the Xbox 360® video game and entertainment system from Microsoft, Games for Windows®, PLAYSTATION®3 computer entertainment system, Nintendo® Wii™ and Nintendo DS. The title has been rated MA 15+ (Strong violence and coarse language, Gaming experience may change online) by the Classification Board. 

For more information and exclusive updates about Call of Duty: World at War, visit www.callofduty.com.

 
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Three budding video game developers are set to do battle at the 2008 EnhanceTV ATOM Awards

MELBOURNE – Wednesday 3 September, 2008 – Machine cults, clans, jungle warfare operatives and intergalactic battle will go head to head for the ATOM Awards titles of Best Tertiary Video Game and Best General Video Game when the 2008 EnhanceTV ATOM awards are presented on Friday 24 October, 2008

 
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THE SMASHING PUMPKINS TO DEBUT NEW SINGLE “G.L.O.W.” AS PART OF DOWNLOADABLE SONGPACK EXCLUSIVELY FOR GUITAR HERO® WORLD TOUR

Sydney, Australia – September 3, 2008 – The Smashing Pumpkins, one of rock’s defining and most acclaimed bands who’ve sold over 30 million albums, is coming to Activision Publishing, Inc.’s (Nasdaq: ATVI) Guitar Hero® World Tour in a ground-breaking way as the band will debut their new single “G.L.O.W.” exclusively in the game.  This marks the first time a band has recorded a new song exclusively for the franchise which will be released afterwards, giving Guitar Hero® fans exclusive access to Smashing Pumpkins music before anyone else.  The new track, bundled with two other rocking Smashing Pumpkins hits, “1979” and “The Everlasting Gaze,” will be available post-launch of the game as a three-song downloaded content pack.

Additionally, on-disc with the release of Guitar Hero World Tour this spring, The Smashing Pumpkins’ singer, songwriter and lead guitarist Billy Corgan will appear as an in-game character and will bring with him “Today,” the band’s smash hit from their pivotal and four-times platinum 1993 album Siamese Dream.  “Today” is one of the band’s many hits that have defined the alternative music era and continue to resonate on modern rock radio, influencing a whole new generation.    Players will be able to experience the unique alternative rocker’s likeness in-game as he sings and shreds on guitar, or play as the revered rock star throughout their vocal and axe careers.

When the house lights go down this fall, a new generation of guitarists, drummers and fearless frontmen will come together and rock with Guitar Hero World Tour.  The latest instalment in the #1 best-selling video game franchise of 2007, Guitar Hero World Tour transforms music gaming by expanding Guitar Hero’s signature guitar gameplay into a cooperative band experience that combines the most advanced wireless controllers with new revolutionary online* and offline gameplay modes including Band Career and 8-player “Battle of the Bands,” which allows two full bands to compete head-to-head online for the first time ever.  The game features a slick newly redesigned guitar controller, drum kit controller and a microphone, as well as an innovative Music Studio music creator that lets players compose, record, edit and share their own rock ‘n’ roll anthems.  Music creators will also be able to share their recordings with their friends online through GHTunesSM where other gamers can download and play an endless supply of unique creations.

Guitar Hero World Tour is being developed by Neversoft Entertainment for the Xbox 360® video game and entertainment system from Microsoft and PLAYSTATION®3 computer entertainment system.  The Wii™ version is being developed by Vicarious Visions.  The PlayStation®2 computer entertainment system version is being developed by Budcat. The game is rated “PG” (Mild themes and Violence, Sexual references and mild coarse language) by the Classification Board.  For more information on Guitar Hero World Tour, please visit www.guitarhero.com.

 
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DATELINE CARACAS: MERCENARIES INVADE VENEZUELA

Sydney, Australlia – September 3, 2008 – Viva Venezuela! Pandemic™ Studios, a division of Electronic Arts Inc. (NASDAQ: ERTS) is proud to announce that its highly anticipated action game, Mercenaries 2: World in Flames™, will be available in retail stores across Australia on September 11.  

Mercenaries 2: World in Flames is an explosive open-world game set in a massive, fully destructible Venezuela and features over-the-top action, characters and explosions. Showcasing the latest, and most-dangerous, civilian and military hardware, Mercenaries 2 screams: if you see it, you can buy it, steal it or blow it up. The game represents an impressive new standard for destructibility within an open-world action game and also features a seamless cooperative multi-player mode that allows friends to enjoy the entire action-packed experience together online.  

“Can I? Yes I can! That is what we set out to achieve in Mercenaries 2 and I am proud to say that is what we are delivering,” said Josh Resnick, President of Pandemic Studios. “With Mercenaries 2, we are bringing our signature style to a truly epic, fun experience with tons of weapons, airstrikes, and vehicles, wrapping it all up in a virtual Venezuela that should provide endless larger-than-life moments.”

Mercenaries 2: World in Flames will invade retail shelves in Australia on September 11  for the Xbox 360® videogame and entertainment system, PLAYSTATION®3 computer entertainment system, PlayStation®2 entertainment system and for the PC.

Mercenaries 2: World in Flames is developed by Los Angeles-based Pandemic Studios, www.pandemicstudios.com. For more information please visit http://www.mercs2.com or our press web site at http://info.ea.com.

 
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ASUS powers down the runway in Australia’s biggest male fashion show

Sydney, Australia, September 5 2008 – Global technology innovators ASUS and Intel will be the major centrepieces at The Ultimate Men’s Runway Show as part of this year’s 30 Days of Fashion & Beauty.

The first large-scale, menswear only show ever to be staged in Australia, The Ultimate Men’s Runway Show will parade local and international designers. Complementing this great fashion spectacle, the show will also incorporate the latest in computing from ASUS and Intel, highlighting the quintessential man of style on-the-go.

Showcasing nine major fashion brands, top designers will join forces with the leading ACP Magazines male mastheads in the country, Men’s Style, FHM and Ralph. Selected notebooks from ASUS – powered by Intel processor technology – that embody elegance and represent fashion without forgoing functionality will be introduced by high profile personalities at the exclusive event including:

– VX3 (Men’s Style) – Take computing for a digital sports drive with the ASUS Lamborghini VX3 notebook and feel high power performance.

– U6V (FHM) – A marvellous jewel with stunning high shine and shimmer, the ASUS U6V is ideal for the on-the-go style star.

– M50 (Ralph) – Experience entertainment like never before on the ASUS M50 multimedia notebook with revolutionary digital technology.

The event so far has also attracted a large gathering of male models at the casting call eager to take part in the show. Taking a shot at fame in the male modelling world, a horde of hot, young guys turned out at the auditions with only 50 shortlisted – with only 30 to be chosen. Click here to view the video of The Ultimate Men’s Runway Show model casting call.

Carmen Li, Marketing Manager of ASUS Australia, said, “ASUS is thrilled to support this groundbreaking show and very excited to become part of Australian men’s fashion history. The Ultimate Men’s Runway Show is a premier fashion event during the 30 Days of Fashion & Beauty calendar and ASUS is proud to be affiliated with Australia’s leading men’s lifestyle publications.”

“Together, Intel and ASUS are recognised for bringing sophistication, style and performance in mobile. We are pleased to be participating in such a grand event and to be associated with such a range of premium fashion and lifestyle brands,” added Daniel Anderson, Joint Marketing Programs Manager of Intel Australia and New Zealand.

The Ultimate Men’s Runway Show (presented by ASUS, powered by Intel) is an invitation-only event and will be held on Tuesday, 9 September 2008 from 6.30pm at CarriageWorks, Sydney’s home for contemporary arts housed in the old Eveleigh Rail Yards.

About ASUS
ASUS is a leading company in the new digital era. With a global staff of more than 8,000 and a world-class R&D design team, the company’s turnover for 2007 was 6.9 billion US dollars. ASUS ranks among the top 10 IT companies in BusinessWeek’s “InfoTech 100” and has been on the listing for 11 consecutive years. ASUS was also selected by the Wall Street Journal Asia as No.1 in quality and service in Taiwan. For more information, visit www.asus.com.au.

 
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SingStar® supports Girls Night In to raise funds for research and prevention of women’s cancers

Sydney, 5 September 2008 – Sony Computer Entertainment Australia (SCE Aust.) today announced that SingStar®, the karaoke-inspired game exclusive to PlayStation®, has joined forces with the Cancer Council’s Girls Night In for the second year running, to help raise funds for the research and prevention of women’s cancers. SCE Aust. will support the Cancer Council with a co-marketing strategy to increase awareness of the initiative and assist in broadening the reach of Girls Night In to an even larger audience.

This October, women from around the country will be called upon to host their own girls’ night in, whereby guests are asked to donate the money they would have spent on a ‘night out’ to the Cancer Council. Girls Night In is a fun and simple way to play a role in the quest to defeat women’s cancers, whilst also providing an opportunity to celebrate valued friendships.

Kendall Bascetta, Software Product Manager at SCE Aust. commented, “SingStar is a social gaming phenomenon that has found a place in well over half a million Australian homes. With such a strong following, SingStar epitomises the sense of fun and community that Girls Night In is all about.

“Following the success of the partnership in 2007, we have significantly increased our support this year by directly contributing to the funding of the marketing campaign, with the aim to help Girls Night In continue to grow. Additionally, we are working with our retailers to promote Girls Night In registration in their catalogues and a small donation will be made for SingStar products purchased throughout October.”

Bringing together friends and families, SingStar has become an essential component of a great night in for many women (and men!) across the country. Now, all the SingStar fun can be enjoyed on both PlayStation®2 and PLAYSTATION®3 (PS3™), with SingStar for PS3 offering even more customisable and interactive online options for fans.

“Feedback from Girls Night In participants last year indicated that SingStar was a popular activity at girls’ night in events. Our partnership with Sony Computer Entertainment Australia was a natural fit and we are looking forward to working with them again this year,” commented Jodie Wainwright, National Event Manager for Girls Night In.

Since 2005, over 12,000 Girls Night In events have been held which have raised over $7 million. The funds raised from Girls Night In are channelled into vital women’s cancer projects including research, support services and prevention programs.

To host your own girls’ night in this October, please register at www.girlsnightin.com.au

 
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MC5’s WAYNE KRAMER, MOTÖRHEAD AND THE SEX PISTOLS MODERNIZE ICONIC SOUND WITH RE-RECORDED TRACKS FOR GUITAR HERO® WORLD TOUR

Sydney, Australia – September 4, 2008 – Guitar Hero® fans will have a unique opportunity to unleash their inner rockstar as they come together and kick out some jams with exclusive re-records by MC5’s Wayne Kramer, Motörhead and The Sex Pistols in Activision Publishing, Inc.’s (Nasdaq: ATVI) Guitar Hero® World Tour.

Just shy of the 40th anniversary of the seminal performance in October 1968 when “Kick Out the Jams” was originally recorded, founder and lead guitarist Wayne Kramer went back into the recording studio with original producer Bruce Botnick to re-record the track exclusively for Guitar Hero World Tour.  Featuring the vocals recorded by Rob Tyner in 1968, Wayne Kramer was joined by friends Jerry Cantrell of Alice and Chains and Gilby Clark formerly of Guns ‘N’ Roses – at The Woodshed Recorder, studio of composer and ex-Oingo Boingo keyboardist Richard Gibbs – to update and modernise the sound without taking away from the original visceral garage sound that made MC5 famous and helped start the Punk Rock revolution.

Last year when they re-recorded “Anarchy in the U.K.” as a Guitar Hero exclusive, fellow Punk Rock band The Sex Pistols – with original members John Lydon on vocals, guitarist Steve Jones, drummer Paul Cook and producer Chris Thomas – also re-recorded “Pretty Vacant” utilising the original analog sound board (circa 1969) that was built for George Martin at Air Studios, London, England in order to maintain the classic sound.  Further extending the immense depth of the Guitar Hero World Tour set list is world renowned recording artist Motörhead who returned to the studio to re-record their smash hit “Overkill,” which had originally appeared on their 1979 album, Overkill.

“We set out to deliver a soundtrack for Guitar Hero that envelopes as many genres, styles and artists as possible without limiting scope,” said Tim Riley, Vice President of Music Affairs for Activision Blizzard.  “When highly respected artists such as MC5’s Wayne Kramer, Motörhead and The Sex Pistols are willing to go back into the recording studio to re-record their music exclusively for the game, the fans win by getting a unique experience of old yet new legendary sounds.”

When the house lights go down this spring, a new generation of guitarists, drummers and fearless frontmen will come together and rock with Guitar Hero World Tour.  The latest instalment in the #1 best-selling video game franchise of 2007, Guitar Hero World Tour transforms music gaming by expanding Guitar Hero’s signature guitar gameplay into a cooperative band experience that combines the most advanced wireless controllers with new revolutionary online* and offline gameplay modes including Band Career and 8-player “Battle of the Bands,” which allows two full bands to compete head-to-head online for the first time ever.  The game features a slick newly redesigned guitar controller, drum kit controller and a microphone, as well as an innovative Music Studio music creator that lets players compose, record, edit and share their own rock ‘n’ roll anthems.  Music creators will also be able to share their recordings with their friends online through GHTunesSM where other gamers can download and play an endless supply of unique creations.

Guitar Hero World Tour is being developed by Neversoft Entertainment for the Xbox 360® video game and entertainment system from Microsoft and PLAYSTATION®3 computer entertainment system.  The Wii™ version is being developed by Vicarious Visions.  The PlayStation®2 computer entertainment system version is being developed by Budcat. The game is rated “PG” (Mild themes and Violence, Sexual references and mild coarse language) by the Classification Board.  For more information on Guitar Hero World Tour, please visit www.guitarhero.com.

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. 

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea.  More information about Activision Publishing and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements:  Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties.  Activision Publishing generally uses words such as “outlook”, “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes”, “may”, “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to help identify forward-looking statements.   Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales of Activision Publishing’s titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard’s success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company’s ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated.  Other such factors include additional risk factors identified in Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q.  The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements.  Forward-looking statements believed to be true when made may ultimately prove to be incorrect.  These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

 
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Win a copy of Sid Meier’s Civilization Revolution on Nintendo DS

SID MEIER’S CIVILIZATION® REVOLUTION™
Nintendo DS™ version out on Sept 11th 2008

2K Games, a publishing label of Take-Two Interactive Software, Inc (NASDAC: TTWO) has announced SID MEIER’S CIVILIZATION® REVOLUTION™ will be available in Australia and New Zealand on September 11th 2008.

Sid Meier’s Civilization® Revolution™ is the latest offering in the legendary award winning Sid Meier’s Civilization® series of strategy games, which has sold more than 8 million units worldwide, and the first time it comes to DS™. Following the success of the critically acclaimed 360 and PS3 versions in June, Sid Meier’s Civilization Revolution has been designed and built (by the legendary Sid Meier and his team at Firaxis) from the ground up for console and handheld game systems delivering graphics, gameplay and controls that take full advantage of the hugely popular gaming platforms.  

In Civilization, players strive to become Ruler of the World by establishing and leading a civilization from the dawn of man into the space age waging war, conducting diplomacy, discovering technologies, going head-to-head with some of history’s greatest leaders, and building the most powerful empire the world has ever known.  

Sid Meier’s Civilization Revolution is a watershed game offering players a chance to experience the epic empire building world of Civilization in a whole new way – in an accessible, visually immersive, fast paced, action-packed world that gamers crave. 

Features:

–       Choose Your Civ – Choose from 16 civilizations throughout history (from Africa to China) to lead to victory.

–       Run Your Civilization – when you chose a civilization you put yourself into the place of one of history’s most famous historical leaders (Abraham Lincoln, Otto von Bismarck, Mao Zedong and many more). You face other leaders whilst building your own story. Each leader has five specific abilities and advantages specific to their civilization.

–       Interact with the game’s characters – leaders and advisors share their emotions, making exchanges more intense.

–       Continuous Action – Accessible maps and short gameplay periods allow for quick play and constant action.

–       Intense Combat – Triple your strength by combining up to three units into one powerful army and destroy your enemies. When your units win tough battles, they will become veterans and then elites. You can then choose from a list of powerful upgrades that will give elite units even more strength to dominate in war.

–       Handheld Game, Console Experience: All of the units, civilizations and gameplay mechanics have been brought to the Nintendo DS, ensuring a console-quality experience that fits in the palm of your hand.

o   Up to for 4 players can play against each other or 2 versus 2 via Wi-Fi

o   Simultaneous turns– don’t wait for your turn – you can make your move whenever you are ready.

o   Player drop Out Mid Game – players can drop in and out without ending the entire game.

o   For more equality between players handicaps can be set up for certain teams.

–       Conquer the World Anytime, Anywhere: For the first time ever, the famously addictive “one more turn” formula comes to handhelds, allowing players to conquer the world anytime, anywhere.

–       Accessible for Newcomers and Long-time Fans:  Guided tutorials teach players the necessary tools that will put them on the fast track to global dominance.

–       Specific DS Characteristics

o   Intuitive use of stylus.

o   Leaders, advisors and units have been created especially for Nintendo DS ™

o   Interface which guides players throughout the game

o   Non-stop action: a game you can carry everywhere with you

o   Multiplayer games via Wi-Fi

To enter the competition, click below

http://www.impulsegamer.com/winstuff.php

 
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Blizzard Entertainment® Soundtracks Now On iTunes

September 4, 2008

Blizzard Entertainment® Soundtracks Now On iTunes

IRVINE, Calif. — Blizzard Entertainment, Inc. today announced that a wide selection of music from its popular games has been added to the iTunes store. Much of this music was originally available only in collector’s editions of the games, or at special events such as the company’s BlizzCon® gaming convention. Six Blizzard Entertainment® soundtrack albums are currently available:
• StarCraft® Original Soundtrack
• Diablo® II Original Soundtrack
• Warcraft® III: Reign of Chaos® Original Soundtrack
• World of Warcraft® Original Soundtrack
• World of Warcraft: The Burning Crusade® Original Soundtrack
• World of Warcraft: Taverns of Azeroth Original Soundtrack

The albums have been placed on a new Blizzard Entertainment hub page within the iTunes store. This page also hosts content such as the BlizzCast™ podcast and trailers and gameplay footage from upcoming Blizzard Entertainment games, with more material to be added in the months ahead. In addition, the “Diablo III Overture” from the company’s recently announced action role-playing game, Diablo III, is available as a single and has been highlighted as a Discovery Download, making it free to download until Tuesday, September 9.

Players in the regions iTunes serves (North America, Europe, Australia, New Zealand, and Japan) can purchase the music at standard rates for each of those regions. For more information, please visit www.blizzard.com.

About Blizzard Entertainment, Inc.
Best known for blockbuster hits including World of Warcraft and the Warcraft, StarCraft, and Diablo series, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes ten #1-selling games and multiple Game of the Year awards. The company’s online-gaming service, Battle.net®, is one of the largest in the world, with millions of active users.

Cautionary Note Regarding Forward-looking Statements:  Information in this press release that involves Blizzard Entertainment’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties.  Blizzard Entertainment generally uses words such as “outlook”, “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes”, “may”, “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to help identify forward-looking statements.   Factors that could cause Blizzard Entertainment’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales of Blizzard Entertainment’s titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Blizzard Entertainment’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Blizzard Entertainment’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Blizzard Entertainment, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard’s success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company’s ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated.  Other such factors include additional risk factors identified in Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q.  The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements.  Forward-looking statements believed to be true when made may ultimately prove to be incorrect.  These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

 
formats

Apple to Open Retail Store in Chadstone on Saturday, 13 September, 2008

Grand Opening

The Apple Store Chadstone will open to the public on Saturday, 13 September, 2008 at 10:00 a.m. AEST.

The Apple Store Chadstone is the best place to learn about all the latest products from Apple including the new iPhone™ 3G which combines all the revolutionary features of iPhone plus built-in GPS for expanded location-based mobile services, and iPhone 2.0 software which includes support for Microsoft Exchange ActiveSync and runs hundreds of third party applications available through the new App Store. The hands-on Apple Retail Store experience gives customers a chance to test-drive Apple’s entire product line including iPod® touch, the best Wi-Fi mobile device in the world, and the MacBook Air™, the world’s thinnest notebook.

Every Apple Retail Store offers personal training through Apple’s popular One to One program with in-depth sessions on a wide range of topics, from getting started with a Mac® or iPod to advancing your moviemaking or digital photography skills. Visitors to Apple Retail Stores can also take advantage of free services from the most knowledgeable people around, including face-to-face support and creative help at the Genius Bar, plus workshops and special programs for kids.

Additional information about Apple’s retail stores is available at www.apple.com/au/retail.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.