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Media Release: Lite-On unleashes 12x internal Blu-ray disc writer

Short body for easy installation and brilliant Blu-ray burns 

Sydney, Australia, August 5, 2011 – Lite-On, a global leader of optical storage solutions, today announced its latest Blu-ray disc drive, the iHBS212 internal 12x SATA Blu-ray writer equipped with powerful Blu-ray burning capabilities.

With ultra fast 12x Blu-ray writing functionality, the iHBS212 uses the shortest possible time to easily burn high-capacity, high definition content. Speedy start up, SATA interface technology and 12x writing speed allows the iHBS212 to rapidly burn up to 25GB on a single layer disc or a maximum 50GB on a double layer disc. Furthermore, with its short body design, the iHBS212 perfectly fits in the minimum length drive bays of mini PC cases and home theatre PCs.

Reliably record nine hours of high definition video, thousands of high resolution photos or back up vital business documents in a flash – Lite-On’s SMART utilities ensures every disc is recorded at maximum speed and quality, plus optimises the burn quality of each disc eliminating the burn failure of costly blank Blu-ray discs. Play full high definition videos at 1080p using the included Cyberlink BD Solution software suite with PowerDVD discs, reducing operational noise, read errors, and performing perfect burns on a wide range of media.

With standard definition DVD being fast outdated by Blu-ray, the world’s top PC vendors are increasingly slotting in Blu-ray drives in notebooks to enhance specifications and satisfy growing demand. Moreover, according to a survey by Connected Consumer in Europe, Blu-ray players lead all other consumer electronics devices in Internet video viewing among Western Europeans, in addition to gaming consoles. As a result, Lite-On maintains its support for the continued advancement of Blu-ray and estimates the technology to have a decent and dynamic lifespan in the years to come.

Minnie Lin, Marketing Manager at PLDS, said, “Blu-ray is for canny content consumers who want the full cinema experience when high definition just does not cut it. It offers superior sound and impressive picture quality and we understand what customers want – physical media will always have its place in the market. In addition to entertainment, the Lite-On iHBS212 is resourceful in upgrading existing computers and ideal for providing fast high-capacity external backup.”

The Lite-On iHBS212 internal 12x SATA Blu-ray writer also incorporates a self-balancing design with exclusive Auto Balance Spindle (ABS) which decreases body vibration caused by unbalanced discs, in turn reducing operational noise and read errors ensuring flawless functionality and peaceful playback.

The Lite-On iHBS212 is available now in Australia from MSY Technology – RRP AU$129.95 inc GST.

Software pack includes Cyberlink BD Solution, LightScribe.

About PLDS

PLDS (Philips & Lite-On Digital Solutions) is a joint venture between Royal Philips Electronics and Lite-On IT Corporation that is responsible for the sales and marketing of Lite-On branded Optical Disc Drive (ODD) business. The combination of a strong R&D focus and access to enormous production capacity makes PLDS an industry leading company. PLDS is dedicated to excellence and devote best efforts to further expand innovative quality product offerings for the PC industry and strengthen its top global position in the ODD industry. For more information, visit www.liteonit.com.