Published on April 8th, 2019 | by admin0
HUAWEI P30 Pro awarded TIPA World Award for 2019
The recently launched device wins “Best Photo Smartphone”
Sydney, April 8, 2019—Huawei has announced the its latest flagship device, the P30 Pro, has been awarded the ‘Best Photo Smartphone’ by the Technical Image Press Association (TIPA) General Assembly. For the third year in a row, this prestigious title has been awarded to a HUAWEI P Series flagship, recognising Huawei’s dedication to consistently innovate and deliver consumers high quality devices which rewrite the rules of photography.
Larking Huang, Managing Director of Huawei Australia Consumer BG, said, “Building an incredible camera experience has always been the focus of Huawei’s strategy for the HUAWEI P Series. We would like to thank TIPA once again for recognising our latest flagship, the P30 Pro. Advances like the Leica Quad Camera revolutionary RYYB colour filter array and extreme 5x optical zoom are rewriting the rules of photography. This device allows Australians to capture life’s most exciting moments as brilliantly as possible.”
The flagship’s Leica Quad Camera System, sporting a versatile 40MP HUAWEI SuperSpectrum Sensor and 20MP ultra-wide camera, alongside a stabilised SuperZoom Lens, provides clarity and zoom never before seen on a mobile phone. The all-new fourth HUAWEI Time of Flight (ToF) Camera captures depth for better bokeh effects. Together, these features produce photos with incredible detail and beautiful dynamic range in any lighting situation.
The official citation of the P30 Pro from the TIPA General Assembly commented: “Incredible Low Light Performance and Focal Length Options. The P30 Pro is dubbed a “quad camera” with numerous imaging options. The primary camera has a 1/1.7 40MP sensor that yields 10MP images. The optical stabilised lens has a 27mm (equivalent) focal length and maximum f/1.6 aperture, plus there is a 20MP 16mm (equivalent) super-wide option, a stabilised 5X (125mm equivalent) periscope style telephoto lens with folded optics, and a fourth PDAF “time of flight” AF sensor. The P30 Pro can cover an incredible focal length range thanks to a “super-resolution” algorithm that combines several RAW images into one high-res image that is then cropped to produce a 50X zoom effect. Low-light capability is equally impressive, with a top ISO of 409.600 that can capture exposures in near darkness, which is claimed to be 40 percent more light sensitive than a standard RGB sensor, delivering the best low-light performance of any smartphone camera to date.”
Thomas Gerwens, TIPA Chairman, commented: “Huawei, together with Leica, is pushing the limits of smart photography again with the introduction of the new P30 Pro and enables users to shoot photos and videos in fantastic quality. “With the HUAWEI P30 Pro, Huawei has once again proven itself to be the benchmark for smartphone photography. Providing the best low-light performance of any smartphone camera to date, as well as class-leading zoom capabilities, this handset was awarded the highest score in the history of DxOMark—the industry standard for camera and lens image quality measurements and ratings. The impressive 112-point score highlights the significance of Huawei’s dedication to research and design, especially in providing an ultimate experience for smartphone photography.