DIRTY CARS TRANSFORMED INTO MAD MAX VIDEOGAME MASTERPIECES IN AUSTRALIAN FIRST
To celebrate the upcoming launch of the Mad Max videogame available in Australia on 2nd September, Warner Bros. Interactive Entertainment has transformed ordinary cars into works of art replacing paint with something a little more fitting, DUST!
To bring to life the dusty, post apocalyptic Wasteland of Mad Max, two cars were given the extraordinary makeover with artists covering each vehicle in a fine layer of dust and inscribing symbols and artwork inspired by the hotly anticipated game.
Check out the video below with its creators using a film-grade dust applicator to apply the dust with a range of techniques used to carefully etch intricate illustrations into the dusty canvas.
Pioneered in the United States, dust art is a growing global phenomenon that has inspired artists from around the world to create roadside Renoir’s, motorised Michalangelo’s and V8 Van Gogh’s.
Sydney street artists, Blackbook Ink, are the first local artists to jump on this trend and were commissioned to bring interpret Mad Max’s unique style and vehicular vision into their craft.
Brode Compton from Blackbook Ink comments, “This was definitely one of the most unusual projects we’ve ever been involved with. It was quite a challenge ensuring we achieved the look we were hoping for but we’re stoked with how they’ve turned out.”
Launching in Australia on Wednesday September 2, Mad Max delivers open world gameplay in a post-apocalyptic setting where Max’s car is the key to his survival. Gamers become Mad Max, a lone warrior who must fight to stay alive in The Wasteland, using vicious on-ground and physics-based vehicular combat against savage factions fighting for supremacy in The Wasteland. Following the theft of his iconic Interceptor, Max must align himself with a gifted, but peculiar, mechanic named Chumbucket to build the ultimate survival vehicle, something Chumbucket calls the “Magnum Opus.”
Mad Max will be available on PlayStation® 4, Xbox One and PC. Find Mad Max on Facebook, Twitter (#MadMaxGame), and YouTube.
The customized vehicles were shot at the unique motorcycle and prestige car dealership, Gasoline Motor Co. in Alexandria, Sydney.
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